The Challenge
W.O.L.F. Fitness operated over 10 gym locations across multiple US states without a unified digital presence. Each location managed content independently — different designs, inconsistent branding, no centralized lead tracking. Marketing campaigns were entirely manual. Membership pricing varied across locations without oversight. Franchise owners had no self-service tools and relied on email chains to request website changes. There was no blog, no SEO strategy, no analytics, and no way to capture or track leads. Customer support inquiries were sent to personal inboxes, with no ticket tracking or follow-up system.
Our Solution
We designed and built a complete digital operations platform from the ground up — not just a website, but a full-stack business system. It brings together content management, lead generation, marketing automation, customer support, and AI-powered content creation into a single, unified solution. The platform is built with Next.js 15, leveraging Firebase, Redis for caching, and AWS S3 for storage, and is deployed on Vercel with automated CI/CD pipelines.
What We Built
34 drag-and-drop section types, including hero banners, pricing tables, testimonials, FAQs, team profiles, photo grids, and franchise info blocks. Non-technical staff can build full pages without writing code.
Each of the 10+ gyms has a fully independent mini-site with custom pages, local marketing campaigns, location-specific SEO, individual operating hours, and a dedicated photo gallery. All managed from a single admin panel.
Powered by Google Gemini, the system generates blog articles, marketing copy, section content, and SEO metadata on demand. Includes a smart chat assistant trained on the company’s knowledge base, automatically indexing all pages and locations every 6 hours.
Includes exit-intent popups, persistent announcement bars, floating CTA buttons, full-page promotional overlays, and free trial membership popups. All features are configurable per location.
A full-featured rich text editor built on Tiptap with image embedding, categories, tags, estimated reading time, SEO fields, and Open Graph metadata. Articles can be drafted, reviewed, and published in one click.
All contact form submissions, membership inquiries, and franchise requests are captured in a centralized dashboard. Data is automatically forwarded via webhooks to the client’s CRM, with leads trackable by source, location, and status.
A built-in customer support system where users can submit tickets through the website. Staff can assign, prioritize, and resolve tickets from the admin panel, with full conversation history and status tracking.
Create and manage membership tiers per location with feature comparison tables, pricing breakdowns, and promotional trial offers. Supports regional pricing variations across locations.
Five access levels: Super Admin (full platform access), Admin (content and marketing), Location Manager (specific gym only), Editor (assigned pages and articles), and Viewer (read-only access). Each role has tailored permissions.
PostHog integration provides live visitor data, pageview trends, bounce rates, top pages, and conversion funnels. Vercel Analytics tracks Core Web Vitals and performance metrics within the admin dashboard.
An interactive map powered by Mapbox displaying all locations, filterable by state. Each pin includes hours, address, phone number, and a direct link to the location’s mini-site. Geolocation suggests the nearest gym automatically.
Supports drag-and-drop uploads of images and videos to AWS S3 with automatic optimization, organized folders, presigned URLs for security, and bulk operations. Supports files up to 100MB.
Upstash Redis caches Firestore data for 15 minutes, enabling sub-200ms page load times. Cache invalidation is triggered automatically on content updates from the admin panel.
Allows creation and management of design themes with custom color palettes, typography, and spacing rules. Themes can be applied globally or per location without code changes.
Includes global and per-page meta tags, Open Graph images, automatic sitemap generation, structured data markup, and canonical URLs. The AI assistant generates SEO-optimized titles and descriptions.
Dedicated franchise inquiry pages with custom forms, market coverage maps, and comparison sections. Franchise leads are tracked separately with a dedicated webhook pipeline for the expansion team.