The Challenge
Our Solution
We migrated the entire platform to a headless architecture: Sanity CMS v5 as the content backend with a Next.js 16 frontend. The monorepo structure separates Sanity Studio and the web app cleanly. We designed 13 document types and 20+ reusable page builder blocks, wrote custom migration tooling to convert all EditorJS content (19 block types including grids, tables, factoids, feedback widgets, and embedded videos) to Sanity's Portable Text format while preserving every piece of content. The marketing team now builds and publishes pages in Sanity Studio MCP chatting with Claude AI, zero developer involvement, and instant deployments via Vercel.
What We Built
20+ reusable content blocks: hero sections, feature cards, image+text layouts, video embeds, stats grids, testimonial carousels, case study showcases, FAQ sections with schema.org markup, comparison tables, pricing tables, integration showcases, security blocks, logo carousels, CTA blocks, badges, and interactive elements.
Custom migration pipeline converting 258 articles with 19 EditorJS block types (grids, tables, factoids, feedback, videos, embeds) to Sanity's structured Portable Text format. Zero content loss across 440+ documents, 73 authors, 8 categories, and 30 tags.
Sanity Presentation tool integration with Next.js draft mode. Content editors see real-time previews of unpublished changes directly in Studio. Pre-release content testing before going live, with instant toggle between draft and published states.
Interactive statistical calculator built for marketers to validate experiment results. Computes statistical significance, confidence intervals, and minimum sample sizes — a lead-gen tool that demonstrates Maestra's analytics expertise.
Server-side API generating multi-format QR codes (SVG + PNG) in 6 sizes (75px–450px). Creates ZIP bundles for bulk download. MD5 hash caching prevents duplicate generation. Uploads to S3 for persistent sharing links.
Campaign tracking URL builder that constructs properly formatted UTM parameters for marketing attribution. Validates inputs, generates copy-ready URLs, and integrates with Maestra's analytics tracking.
Contact form submissions sync directly to HubSpot via API. Creates contacts, associates deals, and triggers marketing automation workflows. Form validation with Zod schemas on both client and server.
Automatic JSON-LD generation for Organization, Website, and FAQ schemas. Server-side meta tag rendering for all pages. Open Graph and Twitter Card support. URL structure preserved from Laravel migration with 301 redirects.
Dedicated content types for customer case studies (with metrics and testimonials) and competitive comparison pages (feature matrices, side-by-side analysis). Both editable in Sanity with structured schemas.
Rich motion design throughout the marketing site. GSAP-powered scroll animations, page transitions, and micro-interactions. Lottie/dotLottie for complex vector animations without performance cost.
Custom Studio UI with singleton document patterns for shared content (logos, recognition badges), ordered category management, portable text with custom marks and annotations, and image hotspot/crop support.
Turborepo-ready project structure with shared TypeScript config, Sanity schemas accessible from both Studio and web app, synchronized deployments, and environment-specific configurations for development, staging, and production.