EazyF

EazyF

EazyF (Own Product)Automated product feed generation for ads & marketplaces

Year
2023–25
Stack
FastifyReactSharpCanvasRedisBullFigma API

The Challenge

E-commerce brands advertise on Facebook, Instagram, Google Shopping, marketplaces, and email platforms — and every channel requires a product feed with branded visuals. A store with 500 products needs thousands of images in different formats, and every time a product changes — new price, updated photo, seasonal promo — everything needs to regenerate. Most brands either pay a design team to do this manually (weeks of work, constantly outdated) or use raw product photos that look generic and don't convert. There was no tool that could pull live product data from a store, apply branded templates, and push finished feeds to every advertising and sales channel automatically.

Our Solution

We built EazyF — a platform that connects to Shopify or any e-commerce store, automatically pulls product data (images, titles, prices, variants), applies Figma-designed branded templates, and generates complete product feeds ready for Facebook Ads, Instagram Shopping, Google Merchant Center, email marketing platforms, and marketplaces. Everything updates automatically — when a product changes in the store, the feed regenerates on schedule. Brands design templates once in Figma, map their product data, and get a self-updating pipeline of branded visuals across every channel.

What We Built

01Shopify & E-Commerce Sync

Connects to Shopify and other platforms. Automatically pulls product images, titles, prices, variants, and inventory. Detects new products and updates without manual work.

02Facebook & Instagram Feeds

Generates ready-to-use product catalogs for Facebook Ads and Instagram Shopping with correct dimensions, metadata, and formatting. Plug the feed URL into Business Manager and ads run with branded visuals.

03Google & Marketplace Feeds

Outputs feeds formatted for Google Merchant Center, Pinterest, Amazon, and other marketplaces. Each channel gets the right specs automatically from the same product data.

04Email & Marketing Feeds

Produces image sets for Klaviyo, Mailchimp, and other email platforms. Product recommendation blocks, abandoned cart visuals, and promo banners — all generated from live store data.

05Figma-Powered Templates

Designers create templates in Figma using their normal workflow. Templates sync automatically. Each brand can have dozens of layouts for different channels and campaigns. No code needed.

06Auto-Update Pipeline

Products change in the store — new items, price drops, updated photos — feeds regenerate on schedule. Hourly, daily, or weekly. Every ad channel stays current without manual work.

07Smart Image Processing

Intelligent product centering detects the main object and frames it perfectly. Background removal for clean shots. Dynamic text with proper typography. Every product gets a professional visual automatically.

08Bulk Rendering Engine

Generates thousands of branded images in parallel. A 500-product catalog produces complete feeds for all channels in minutes. Handles large catalogs without bottlenecks.

09Rules Engine

Different templates for different products automatically. Furniture gets one layout, apparel another. Sale items get promo overlays. Seasonal campaigns apply the right design without manual sorting.

10Visual Layer Editor

Drag-and-drop interface for adjusting how products appear on templates. Move, resize, format. Real-time preview. Non-designers fine-tune layouts without Figma.

11Multi-Brand Workspaces

Each brand gets isolated templates, feeds, schedules, and team access. Agencies manage multiple clients from one platform.

12Admin Dashboard

Brand management, template sync, cache health, queue monitoring. See which feeds are generating, which are scheduled, and catch issues before they affect campaigns.

Results

SaaS
commercial product
Auto
product sync from stores
6+
ad & sales channels
Figma
design integration
1000s
images per feed
20+
active brands
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EazyF — EazyF (Own Product) | WhyNotGlobal