# WhyNotGlobal — Digital Production Studio

> Full-stack digital production studio based in Marblehead, Massachusetts.
> We design and engineer e-commerce platforms, SaaS products, and custom web infrastructure.

## Contact
- Email: lana@wnotglobal.com
- Address: 29 Pleasant St, Marblehead, MA 01945
- Website: https://wnotglobal.com

## What We Do

### E-Commerce
Custom Shopify themes, headless storefronts, complex product flows — prescription eyewear, configurable bundles, B2B portals. Technologies: Shopify, Hydrogen, Next.js, BigCommerce, Liquid.

### SaaS Development
From gym management systems to loyalty platforms and AI-powered tools. Full product lifecycle — architecture, development, deployment. Technologies: Node.js, React, PostgreSQL, Docker, Redis.

### Infrastructure
Multi-server environments, Docker orchestration, CI/CD pipelines, security hardening. Technologies: Linux, nginx, Cloudflare, Hetzner, Git.

### Integrations
Payment systems, loyalty platforms, lab order protocols, product feeds, CRM. REST, GraphQL, Webhooks, SOAP, XML/EDI.

## Selected Projects

### WOLF GMS
Client: W.O.L.F. Fitness Gyms | Year: 2024–25
Full-stack CMS & multi-location gym management platform. Custom page builder with 34 section types, multi-location management, AI content generation, marketing automation, membership pricing engine.
Stack: Next.js 15, TypeScript, Firebase, Redis, AWS S3, Gemini AI, Mapbox, Docker
URL: /projects/wolf-gms

### CMSES
Client: Dr. Eric Y. Reznik | Year: 2024–25
Healthcare SaaS — mental health assessment platform. 84-point clinical evaluation with AI-powered report generation, multi-clinic architecture, token-based billing via Square.
Stack: Next.js 16, TypeScript, Firebase, OpenAI, Square, Zustand
URL: /projects/cmses

### Maestra.io
Client: Maestra (CDP Platform) | Year: 2024–25
Headless CMS migration — Laravel to Sanity + Next.js. Migrated 258 articles with 19 block types. Custom page builder with 20+ blocks, live preview, interactive marketing tools.
Stack: Next.js 16, Sanity CMS, TypeScript, GSAP, HubSpot API, S3
URL: /projects/maestra

### Nectar Loyalty
Client: NetCost Market | Year: 2024–25
Loyalty app for grocery retail — iOS, Android & PWA. Digital loyalty card, tiered rewards, weekly challenges, referral program, partner network, push notifications.
Stack: Next.js, React Native, Express.js, Maestra API, iOS, Android
URL: /projects/nectar-loyalty

### GMI Headless
Client: GMI Trading | Year: 2023–25
B2B headless e-commerce for wholesale food distribution. Dynamic customer-specific pricing, real-time ERP sync, GraphQL API, smart collections, multi-source image pipeline.
Stack: Next.js 16, GraphQL, PostgreSQL, Redis, Prisma, Firebase, Docker
URL: /projects/gmi-headless

### EazyVisi
Own Product | Year: 2022–25
Commercial CRM for optical retailers & labs. Prescription management, multi-lab integration, automated order fulfillment, multi-tenant white-label architecture.
Stack: Next.js 16, Express 5, PostgreSQL, Redis, Firebase, Socket.IO, Docker, Shopify API
URL: /projects/eazyvisi

### EazyF
Own Product | Year: 2023–25
Automated product feed image generation platform. Connects to Shopify and e-commerce stores, applies Figma templates, outputs feeds for Facebook, Google, Instagram, email platforms, and marketplaces.
Stack: Fastify, React, Sharp, Canvas, Redis, Bull, Figma API
URL: /projects/eazyf

## About
WhyNotGlobal LLC is a digital production studio headquartered in Marblehead, Massachusetts. We work with brands that need custom-engineered solutions that perform at scale. Our team operates at the intersection of design, engineering, and strategy.

## Values
- Production-first thinking: We build for scale from day one.
- Deep domain knowledge: E-commerce, optical, fitness, grocery — we know the verticals.
- Ownership mentality: We treat your project like ours. Response time in hours, not days.